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The Absolut Peppar flavored vodka was launched in 1986, seven years after the launch of the Absolut Vodka brand. In fact, Absolut Peppar was the first flavored vodka in the world, besides being the first flavored vodka from the Absolut family. As pepper and vodka are the main ingredients in the Bloody Mary cocktail, Absolut Peppar seemed to make things much easier for the Bloody Mary bars in New York, Boston, and many other cities. The idea was an instant hit and the bartenders were able to make instant cocktails for passionate Bloody Mary lovers.