Hudson Do The Rye Thing NY Straight Rye Whiskey
Hudson Whiskey relaunched and revamped its whiskey portfolio with Hudson Do The Rye Thing as one of its core releases. It is a New York straight rye whiskey made with a mash bill of 95% New York rye and 5% malted barley. It was aged for a minimum of 3 years in new, charred American oak barrels and bottled at 46% ABV. Certified as an Empire Rye release. Availability begins in the Tri-state area as of September 2020 with a nationwide roll out to follow.
After going with a full rebrand in September 2020 and skewing their label design towards New York City design aesthetics, Hudson Whiskey hopes you finally take notice. Likely surprising many. Hudson Whiskey has been operating since 2003 and was the first New York distillery since Prohibition. Yet, the company has seemingly struggled to stand out to the unknowing or at the very least, stay in the mindshare of those who do know it.
Story aside, Hudson Do The Rye Thing, which is in fact a rebranding of their Manhattan Rye, is quite the satisfying sipping rye. Why the company maintains a low age statement despite its many years distilling is anyone’s guess. As it is the main drawback to an otherwise great tasting whiskey. This is a rye that forgoes much of the typical heat and spice of rye whiskeys. And instead puts forth a surprisingly delicate and fruit-leaning flavor profile. With a little more age and a little less grain, Hudson has a real winner here.
Bright Lights, Big Bourbon is a very clear, medium pale copper that forms quick, thick tears.
Most noticeably, the nose is fresh cut 2″x4″ underlain by lots of brown sugar and apple cider with wafts of smoked meat, somehow latex and cacao nibs.
Salted vanilla caramel on the palate, it’s smooth with a kick at the end. Some herbal bitterness on the back palate and the sweetness of everything else make it richer than the nose belies.